Tuesday, May 18, 2010

Drunk With Style

While reading ELLE.com this afternoon, I stumbled upon a story that caught my attention. British designer Matthew Williamson has recently created a limited edition kaftan in honor of Belvedre Vodka's newest flavor, Pink Grapefruit. Not only is this piece perfect for spring, but it definetly captures the essence of vodka itself. It embodies how a drink such as this one will not only be hard to forget, but leave you feeling free and flowing.

(Below is an interview between ELLE and Matthew at the launch party in New York)

ELLE: How did you a Belvedere get together?

MW: Jonathan Kelsey, who did collaboration with them last year, put us in touch.

ELLE: From vodka to kaftan—tell us about that journey.

MW: I wanted to create the perfect garment for cocktail drinking, whether it’s poolside during the day or out in the evening.

ELLE: Tell us about the design process.

MW: It’s a one-off print I did especially for the collaboration. It has pink grapefruit and lime tones with a black palm tree frond, which I digitally printed in London on silk chiffon—my favorite fabric. It’s meant to evoke the feeling of summer.

ELLE: You chose Misshapes DJ Leigh Lezark to model your design. How did that transpire?

MW: We met at a party at London Fashion Week last year, and have become friends. We both can’t remember which party specifically, though.

ELLE: It must have been a pretty good party! Speaking of, have you tried Belvedere Pink Grapefruit yet?

MW: Oh yes, I’m a vodka drinker anyway.

ELLE: Any tips on what to mix it with?

MW: I like it with Campari and ice.

ELLE: Cheers!

—Alexa Brazilian

(courtesy of elle.com)

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